Expect to see a BMW-sized hole on the show held in Detroit next year. BMW will not exhibit at it.
According to the company, it has decided to withdraw the NAIAS in Detroit. The automaker is constantly examining their presence at trade-shows and other events. Besides it is exploring alternative platform and formats. BMW wants to communicate its ideas and plans about future mobility in the best way. The company is going to achieve the greatest possible visibility for its goods, innovations and techs.
By the way, Mercedes-Benz also decided to skip the aforementioned event. The company stated about this almost a month ago. According to its CEO, it was a hard decision to make.