Hyundai will make the design of future cars in a more expressive and emotional form than in Alfa Romeo.
Each machine company promises unique characteristics that can be combined with brand features, removing the unified style aside.
Automotive News reports that Hyundai Motor's vice president of design at Hyundai Motor Company, Sun Yup Li, mentioned that any car is an "emotional product". The company wants to strengthen this component. According to San Jup Lee, the Maserati and Alfa Romeo models are "extremely sexy", and some German companies sometimes even outperform the Italian style. Therefore, Hyundai set a goal - to be better than Alfa Romeo.