Mini decided to step out of the “retro” styling philosophy. It is embarking on a new era of style that will feature a distinct flavour maintaining the core DNA of the company’s famous design.
The senior vice president of the brand told that they chose a new head of design. Now Mini is embarking on a new design challenge.
According to him, the design is very important because the company is a lifestyle brand.
In other words, if you want to drive from point A to point B, you can buy plenty of other vehicles. If you buy a Mini, you buy emotion and driving fun as well as a certain statement. You also become a part of the heritage and history of the company.