Do people care about the colour of their vehicles? Nissan says that people should care about it.
The shade one owns should match his or her personality. The producer conducted a poll through Europe about vehicle shades and choices. It was determined that 86% of the people polled own a vehicle that is the wrong shade for the kind of person they are.
Nissan wanted to promote new Micra harch. The subcompact offers ten various exterior colours. There are Pulse Green and Energy Orange among them.
Nissan gathered 5,000 responses throughout the old continent and determined that 2/3 chose conservative shades of gray, black or silver.