During the Auto Show held in Detroit, Hinrich Woebcken, CEO of VW America stated that the VW Atlas will cost $30,000 and the price will range up to $48,000.
The model embodies the automaker’s American dreams. Volkswagen wants to capture the market that is longing for SUVs.
The Atlas has room for 7 people and almost 100 cubic feet of cargo capacity. It can also be equipped with optional 6-cylinder engine. The automaker suggests that this vehicle was created specially for America.
The pricing should capture the North American market as well. The brand is known for pricing its offerings high within their segments saying that it was providing more quality and content than the rivals. However now, the company is ready to compete on price.
Such SUVs lie the Honda Pilot and Dodge Durango cost more than $31,000 while the Atlas is priced within the segment (still on the top end of the spectrum, though).